SMALL DATA IDENTIFIES THE REAL NEEDS OF YOUR CUSTOMERS Over the past decade, Big data analysis has played a central role in the corporate strategy of many brands.This is because Big
When neuromarketing meets writing, neurocopywriting is born In the previous articles we have seen how neuromarketing is able to predict (not manipulate) the purchase choices of a consumer through well-defined techniques
What does eye tracking do? Many of you have asked me what exactly eye tracking is and how it is applied to Neuromarketing. Let’s start with a definition. Eye tracking is also known
Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it
Marco Baldocchi is the only Italian among the 10 international speakers selected by the Neuromarketing Science and Business Association for 2021.
A certificate of enormous and absolute professional value has arrived for Marco Baldocchi, Tuscan entrepreneur and esteemed expert in digital communication and marketing, selected among the ten leading speakers of
Sunday, December 8 will be the protagonist at Desco, the most anticipated market exhibition for lovers of typical products of high quality, also Marco Baldocchi, expert in emotional marketing and