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  /  blog   /  Marco Baldocchi protagonist at Desco with a speech on food neuromarketing

Marco Baldocchi protagonist at Desco with a speech on food neuromarketing

Sunday, December 8 will be the protagonist at Desco, the most anticipated market exhibition for lovers of typical products of high quality, also Marco Baldocchi, expert in emotional marketing and President of Young Entrepreneurs Confcommercio Lucca and Massa Carrara, with a speech scheduled for 3 pm and dedicated to professionals in the food & beverage sector. In the splendid setting of the Real Collegio di Lucca, which every year hosts the eagerly awaited event, a reference point for Italian culinary culture, Baldocchi, author of the successful book “Neuromarkting in Food”, will illustrate the functioning of the human brain in relation to buying behavior and the use of emotions as a marketing vehicle.

How to write a menu? Which perfumes or fragrances should I breathe in a restaurant? How to place lights in a restaurant? How, instead, should you propose your own products? These are just some of the curiosities and topics that will be addressed in the interesting speech.

An event awaited by all professionals in the sector, a full immersion in the human brain and its mechanisms aimed at extrapolating important answers and useful guidelines.

The appointment is at the Desco for Sunday, December 8, at 15.

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